Managing a brand as process creates relevance and ongoing renewal.
Back Plan, Observe, Control
The point of departure for our work is the understanding that a brand is much more than the outcome of marketing activities or a corporate asset
A brand evolves and changes constantly – be it in our thoughts, our feelings or our actions. A brand creates expectations and experiences in all who interact with it: consumers and retailers, fans and critics, employees and investors.
As a long-standing partner of OEMs and their agencies, we support executives in order to implement a brand as a companywide tool and sales driver, to keep their organization flexible and agile, and increase their performance and results.
At Systemic Branding we plan, monitor and optimize the brand management process.
Back Specific Fields of Action
We plan by designing a brand experience that ensures relevance at all the required touch-points.
We monitor by utilizing our brand performance indicator, which shows if a brand delivers sufficiently in all aspects.
And we optimize by analyzing brand process management structures and workflows to enhance efficiency and effectiveness.
Areas of Brand Management
Back Our Method
Brand experience, brand process and brand performance are the three core disciplines of our effective brand management approach; they represent our three business areas.
We define brand experience management as the conception and implementation of a consistent multi-channel experience. Brand process management includes all the activities, which are designed to define and follow up the processes required. Finally, brand performance management is the means by which a company can evaluate and verify whether or not the brand develops successfully.